Basic show notes for this episode

Key takeaway: Show, don't tell.

Know the platform inside & out

• To sell yourself, you must show knowledge in what you are selling.
• If you’re selling design and development, you need to show (not tell) this knowledge when you are pitching leads.
• Show them other websites that are at your quality level of design.
• Explain why this design works, why they should consider these principles.
• If you’re selling development explain why your Webflow build it going to give them success with the platform.

Overcoming objections

• The easiest way to sell Webflow is to have a follow up solution to every limitation there is.
• Anytime someone challenges Webflow’s limitations, and you have a solution on the spot, their doubts start to go away.

Selling the features

• Pitch them on an epic on boarding experience that will give them the power to manage their website.
• Explain the value of their hosting platform
• Build excitement about the simplicity of design updates

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